Laura’s Cheap Trick #82

Male v. Female Products. Does it really matter?

Okay this really happened to me this past weekend…my daughter texts me frantic just prior to her track meet…can you quick buy a razor and bring it to me at the meet I forgot to shave.  (And as we moms all realize the importance of looking your best as you swing your sweaty bodies over the high bar or sprint as fast as you can to the finish line…I promptly stopped at CVS to pick up a single blade for the child.  (I know I’m a sucker.)

So here is what I found in the travel size section.  Two sets of packages.  One for men with a photo of a mans face, a double blade aloe enriched razor with a green handle.  2 bins above it was the identical product but in packaging that declared it for women and a woman’s legs daintily posed on the package and the handle in pink.  The male blades $2.19 the female blades $3.19.  What?  Hmm. I wonder out loud how many women really care if they shave their legs with a green blade…but Men wouldn’t be caught dead with a pink handle in their hands…maybe they have their pricing backwards.  The men purchase quickly and don’t think twice.  They will be more apt to buy the more expensive product.  But women are more likely to comparison shop and less likely to care if they shave with a green handle or a pink handle…


About laurascheaptricks

Laura is a mom entrepreneur who owns a successful television production company in the greater Washington DC area. As the daughter of a couple of WW2/victory garden parents she is a free - associative thinker and often explores new and more efficient ways to accomplish tasks and save money. "I come by naturally."
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